Over the weekend, the POLITICO native iPhone application launched live to the world! We’re excited to announce the launch as we did the initial user-interface design for the app.
Washington Post iPhone App
March 3rd, 2010 March 3rd, 2010
We’re happy to announce the launch of The Washington Post iPhone app today! The Post contracted us to do the original information architecture as well as visual design for their first native iPhone application. It’s out, available and getting a good amount of buzz within just hours of being released.
This is our third major online publication native iPhone application launch this month, following Politico and Mashable. It’s been nothing short of exciting working with some of the most influential publishers in the world for their respective markets and helping each design their first iPhone experience. The team at the Washington Post is no exception.
Working with teams from strategy, marketing and of course, editorial … the objective was to design a compelling experience for the iPhone audience around one of the world’s most popular and well-respected news outlets. Our specific focus within this endeavor was on creative strategy, discovery, information architecture as well as visual user-interface design.
Disclaimer:
We were contracted to design the initial visual user-interface experience. We are not responsible for on going design or development efforts. We were also not involved in pricing or subscription based strategy discussions/decisions.
