In an attempt at being unique and innovative, deciding on your navigation structure and presentation can sometimes seem like the most challenging. If content is truly king, your navigation is your knights of the roundtable – it is the driving force for how users find information and ultimately interact with your site. So, in this web 2.0 era of over saturation on the web – is there any room for complete creative innovation or are we all simply doomed to putting a pretty face on an old paradigm?
Once you start perusing the web for inspiration rich entities, you quickly notice the very small world from which everyone seems to be working from – especially when you get as specific as horizontal navigation. At the end of an intense brainstorming session, we thought it would be fun to highlight some of the most commonly used techniques for designing horizontal navigation.
Lets start with the big daddy himself; the infamous tabbed navigation! It is a terrific method for organizing content and visually conveying that organizational structure in a more traditional sense. This one definitely takes the cake for being synonymous with “web 2.0”. From sneak.co.nz
Another common treatment is the plain text that utilizes a horizontal rule to indicate the on-state. It is simple, clean and occasionally elegant. The navigation is generally more of a utility than a driving force of the site – the content it self is typically rich and interactive enough to navigate users throughout. From www.stiltinteractive.com
A popular style among trend whores these days is the bottom curved container that also utilizes the very popular caret to signify the on-state. This mechanism will call more attention to the navigation than plain text and the carrot is a very nice and subtle way to convey the current location – it is seemingly stylish and technical at the same time. From www.lealea.net
A new style that is popping up more and more is the individually boxed in navigation structure – the recent popularity of virb is helping push this style along. Again, a nice way to highlight the navigation, separate the items and not draw too much attention from the content below. From www.rikcat.com
The translucent highlight is a compromise of the plain text navigation still utilizing the horizontal rule as an on-state as well as the boxed in effect that is more subtle and integrated into the background design. This navigation is again very simple, usable and nicely utilized without compromising the design elements or calling to much attention to itself. From www.wax.be
The curved tabbed navigation’s cousin is the boxed tabbed navigation. Made extremely popular by the 37signals team, it is an easy way to make the navigation seem meaningful while not putting to much work into it. It has to be one of the more commonly used solutions for horizontal navigations. From congregationallibrary.org
Bix bog navigation is coming back in style. It died for a few years as it was synonymous with table-based design and the typical table-cell with background color navigation structure. It is big, bold and beautiful when done correctly. From history.nd.edu
A classic! The traditional and elegant newspaper style navigation – primarily text with ample breathing room proves useful and stylishly simple. From www.nationalgazette.org
Last but not least is the most popular of horizontal navigation designs; the simple horizontal list of links contained within a background color. You can find thousands of variations of this technique, some much more artistic than others but all very useful and easy to integrate. From www.quartzclub.co.uk
While the driver for this post is to question if we’ve cornered ourselves into a lack of creativity through over-saturation – I want to make sure I give credit where credit is due. The above mentioned examples were selected because they utilized the foundation for what already existed but did it in a very artistic, creative, usable and functional format – very impressive work!
This was meant to be more of an inspirational thought piece than a rant on design trends and limitations. The only thing better than being creative is being inspired by creativity; can anyone out their share really great examples of out-of-the-box creativity and innovation with respect to horizontal navigation while still keeping usability and functionality in mind?















Matthew Pennell
May 3rd 2007
Nice round-up. I particularly like it when the designer has made the extra effort to create three versions of each link: the normal, selected, and hover/focus styles should all be distinctly styled.
Brian Morykon
May 3rd 2007
Martin — agreed. You can make it look good and have great usability.
I like nclud’s work a lot, by the way. I’m currently not taking on new projects so I’ve been referring people to your site and a couple others.
Martin Ringlein
May 3rd 2007
Brain, much appreciated! We’ve got a little internal referral program for those closest to us — We haven’t yet determined how to handle it externally, but sure to have them pass along your name. If anything comes of it, I know we would like to send something to show our appreciation.
Colin
May 3rd 2007
We just sent a design off to a client with a horizontal tabbed main nav across the top and secondary navigation along the left-hand side. Pretty common I’d say.
Well, in addition to sending us back a Frankensteined version of our design (done in MS Word, lovely) they wanted us to swap the nav, with primary down the side and secondary across the top. Ludicrous!
Martin Ringlein
May 3rd 2007
HA HA. I recently had a client (for a Basecamp like app) tell me that our top head treatment (including navigation) was too large in height — they were concerned about content and “the fold”. Specifically they requested we make it more like Basecamp.
So, what did I do? I took a screen shot of Basecamp and the mock of the proposed designed and what did we have — our design was about 85px less in height than that of Basecamp. So being like Basecamp would have the negative effect.
I kindly explained to them the reason we are good as what we do is because we can make it look like there is a lot of space without actually using a lot of space — no real complaints since.
Sean
May 3rd 2007
As much as I like horizontal navigation, sometimes I get requests from clients to add a new section to the site. Most of the time, I can explain to them that what they really need is a sub-section to an already existing section but often it really s needed or they have their minds made up and in those cases, a vertical navigation is so much easier to add to.
Martin Ringlein
May 3rd 2007
I am with you there Sean — my only real issue with the horizontal navigation is its limited horizontal space. We are all about forward-thinking design here so we try and always explain to clients the potential future ramifications of using a horizontal nav. But of course with CSS, a horizontal nav can become a vertical one in minutes.
I will say the debate over sub-nav vs. primary nav is best articulated through an IA sitemap. Most of the times they are seemingly overwhelming and complicated that they provide the best forum for discussion on how to best organize the site properly.
steve
May 3rd 2007
“ Brian Morykon said: We don’t always have to innovate once we’ve found a method that works really well…... Finally, they don’t have to figure out a new paradigm for every site they visit.”
That is gold right there!
When something is common (even if not optimal) use can become automatic, freeing users to enjoy other things instead of focusing on navigation. Navigation HAS to be secondary to content, and must not intrude upon same.
What is funny also is how site componnents can have the same NAME. Even on a Swedish site, the forum is called, strangely enough “FORUM” you know exactly where to go, and what you’ll find when you get there!
“Accessibility” is a HELL OF A LOT MORE than gymnastic markup designed to make your site readable by a brain-dead machine!
medienstern
May 3rd 2007
I make of my Site Horizontal Naviagtion from CSS. Thanks
Martin Ringlein
May 3rd 2007
Lets hope we are all making our navigation from CSS.
Martin Ringlein
May 3rd 2007
Brian, I was hoping someone would bring up Jason Santa Maria’s nav on Happy Cog — I didn’t include it because it isn’t a style that is utilized often; but it is very creative and useful (especially since it is in context).
I agree with not having to innovate — however, we at nclud pride ourselves on producing unique, stylish and usable designs for the web. Everything we do doesn’t have to be new, innovative and breath-taking — but it is sure fun as creative designers to try!
Brian Morykon
May 3rd 2007
There is another style of horizontal nav which can work well on sites with only a few links: the sentence. It is most famously used on Zeldman’s Happy Cog Studios site (he talks about why he uses it on his blog). I also use it on my site.
Here’s something worth mentioning. We don’t always have to innovate once we’ve found a method that works really well. Top horizontal main navigation with sidebar (or under top, like Apple’s site) secondary nav is becoming standard and users everywhere are rejoicing. Finally, they don’t have to figure out a new paradigm for every site they visit. There’s more freedom in designing a web application’s interface because the user will likely be using it on a regular basis and is willing to invest more time in learning how it works. But for most web sites the navigation needs to make sense immediately, which makes top horizontal main nav (however you want to skin it) the way to go.
Martin Ringlein
May 3rd 2007
Steve,
I am with you. However, I personally am not a fan of iconic navigation (in my opinion too many icons end up defeating the purpose of icons — they clutter as opposed to distinguish).
I am however a big fan of using icons to identify content and context. In a redesign of a web app we are working on for BT; we’ve been using icons to visually convey the primary section — placed in the top right corner so as to literally be able to identify your location out of the corner of your eye.
And Dandyna — totally with you. Simple and usable horizontal navigation will always be my favorite, when appropriate.
Martin Ringlein
May 3rd 2007
Matthew — I completely agree! A lot of times when you are working with a designer and developer separately a lot of those very subtle and very important details get lost in translation.
steve
May 3rd 2007
hmmm…. pah no design ideas or technical proposals, just another bloody gallery of other people’s sites..
I was expecting (hoping) a discussion of why horizontal navigation is good/better and how to tie that into the other key aspects of communicating with your site visitor…
Hey this site has “X”!
Hey, THIS site has “Y”!
whoop dee f*king do… :(
Martin Ringlein
May 3rd 2007
Steve, my bad!
The post is focused on design, limitations and availability for creativity and uniqueness within this cluttered space.
Lets start the discussion you want! Share with us, what are your thoughts on horizontal vs. vertical?
I personally believe it depends on the content and organization of that content. If you can organize your site into nice and elegant segments not exceeding eight to ten — a horizontal navigation is a very useful choice. However, the horizontal navigation has obvious limitations in space, while the vertical navigation is known for its ability to grow in length — the obvious choice for most robust online publications.
Horizontal navs are stylishly elegant because they can be tucked away at the top of the site near the branding. Maximizing horizontal and vertical space seems to be a very important topic these days — the vertical nav takes up much more real estate that than the horizontal does; ultimately.
someone
May 3rd 2007
“the vertical nav takes up much more real estate that than the horizontal does”
Really? I think you’ll find that they take up the same amount of space, all things being equal. The difference, as far as real estate goes, seems to be that a horizontal treatment at the top of the page takes up more of a layout’s valuable real estate – “above the fold”.
Martin Ringlein
May 3rd 2007
That isn’t necessarily true. The reason I say this is because in MOST cases the vertical treatment spans the total length of the page while the horizontal treatment is always limited to the width of the page.
So, lets do the math quickly. Say you have a horizontal nav that is 770px wide and 40px tall, that is a total area of 30,800.
If you have a vertical nav that is 120px wide and say runs about 1200px long, that is a total area of 144,000.
So, the vertical nav in that situation (which I would say is fairly common — think blog layout) takes up 20% more real estate than the horizontal
Dor
May 3rd 2007
Hello. I would like to add a little something to this discussion.
I really don’t think you guys need to care so much about the space of the navigation since it’s an important element in a website design, as well as the all other elements. Sometimes a good navigation needs the “space” you guys are talking about for it to work as it should be: to show the user where he is, where to go next, etc. So if a good naviagtion needs it’s space, give it to it, doesn’t really matter if it’s horizontal or vertical.
Anyway, nice collection of navigation designs and amazing site design, although it is very simple ;)
Martin Ringlein
May 3rd 2007
Dor, terrific point — thank you for joining in on the discussion.
I agree with you that we sometimes diminish the importance of the navigation to ensure we are getting as much content “above-the-fold” as possible.
steve
May 3rd 2007
Martin, I think you ARE right about the vertical navigation taking more space (and not just because it can expand up/down infinitely but because we read left to right. giving it some thought, I feel that a horizontal menu should be broken up into 3 or so bands so the eye doesnt have to scan so long (kinda like newspaper columns)
I think the ROLE of the navigational elements should be discussed as well, TOP LEVEL, GLOBAL elements should be across the top, like the breadcrumbs, etc
SECTION or TAB specific navigation should be up/down -adjacent to the content they reference, and should be iconic (and the icons would be easier to recognize since they would be more closely geared toward the section/content?
I’ll implement that in my next project..:)
dandyna
May 3rd 2007
plain text, big, line-height, different-colours on statuses horizontal navigation is my favorite.
Gareth Brown
May 3rd 2007
I’m very much a fan of horizontal navigation and i thing the best site that displays good use of this is digg.com