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Archived Thoughts

Ogilvy Public Relations Redesign Launched

We are happy to announce that the Ogilvy Public Relations redesign has officially launched.

OgilvyPR Redesign

Ogilvy Public Relations partnered with nclud to do a complete redesign of their interactive visual presence at OgilvyPR.com. The objective was to create a simple, clean and highly unique visual design that was elegantly sophisticated. Working closely with the their Digital Influence group, a visual experience was created to convey Ogilvy’s position as a global Public Relations agency.

The objective was to be “conversational” without being stereotypically “web2.0”. To emphasize the global and dynamic nature of the team within Ogilvy and their strong position as industry thought leaders.

We worked with closely the executive team at Ogilvy Public Relations to do creative strategy, information architecture and user-interface design.

Views from our original design concepts:

OgilvyPR Redesign

OgilvyPR Redesign

OgilvyPR Redesign

Full Disclosure:
The Digital Influence team at Ogilvy worked with and evolved our original information architecture and design concepts for launch. We do not currently maintain the site or are responsible for its design support.

Posted by Martin Ringlein on June 11, 2008 | Permanent Link |

Comments

  1. # On Jun 11, 01:12 PM Nick Whitmoyer said:

    Great work guys!

  2. # On Jun 11, 01:38 PM Min Tran said:

    Great work. I really like the simplicity and the relaxing feelings of the design. However, the contrast of the text is a bit too low and it’s not good in term of readability. Other than that, everything is really nice.

  3. # On Jun 11, 01:47 PM Martin Ringlein said:

    @N!ck, thanks! We’ve been awaiting the launch since we completed the design back in May ’07; it was a great project to be a part of and play such a significant role.

    @Min, thanks for the compliment on the simplicity and feel … I know what you mean about the contrast; we went back and forth on that a lot and the call ultimately went towards establishing that simplistic/minimalistic/light feel over accounting for perfectly legibility — a tough call to make and we definitely know the pluses and minuses.

  4. # On Jun 12, 01:13 AM Naomi Niles said:

    Wow, very beautiful!! I think that’s one of the nicest designs I’ve seen in a while. All the white space and so neat, perfect.

  5. # On Jun 12, 06:35 AM Martin Ringlein said:

    Thanks Naomi! I agree … the white space was really helps with the clean feel — it really helps bring the imagery more to life as well; giving it much more power and emphasis than it would have had.

  6. # On Jul 11, 12:14 PM Marcus Tom said:

    How minimal can you be? This design bores me to tears.

  7. # On Jul 11, 02:32 PM Martin Ringlein said:

    @Marcus,

    What in particular bores you or what parts specifically? The goal was to focus on the content and the conversational nature of Ogilvy’s business. We wanted to present a sophisticated elegance whose focus was on the content and the specific elements that compliment that content.

    I hate to hear the design bores you, but would love to know a little bit more about why you feel that way. Thanks for the comment!

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